Conceptual design is a type of art which gives precedence to hypothetical function, it is the creation and exploration of new ideas. It is distinguished from conceptual art by closely relating to function; it is distinguished from design in general by not necessarily being actually functional but as illustrating a design that may show an idea that may potentially be functional. Conceptual design is a subset of concept art, wherein a novel idea or product is created instead of a visual representation—which would directly be used in a final product, e.g. a film, animation or video game.
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